Scotland Loves Local campaign

Iain Gray MSP has welcomed a new campaign designed to encourage Scots to go back to their roots, think local first and support their local town centres safely and in line with public health guidelines.

As lockdown restrictions continue to ease and we move into recovery, now is the time to support town centres and local businesses to help them get back on their feet.

However, we know coronavirus is still a significant risk to local communities and so it is important that people continue to follow the public health guidelines and take care.

This campaign ties in with others such as the Love Local Business campaign run by the East Lothian Courier and East Lothian Council’s Stay Safe, Shop Local campaign.

Welcoming the initiative, Iain Gray MSP said:

“The outbreak of coronavirus has caused significant challenges for our town centres, high streets and local businesses. They have lost out on vital trade because they had to close to keep us safe. Many of them have also been at the forefront of efforts to support the most vulnerable people in our communities during the pandemic. 

“Our small businesses, whether a pub, cafe, butcher, newsagent or a grocery shop, are the lifeblood of local economies across East Lothian. Whether it’s an emergency pint of milk, catching up with old friends in the local pub or having a meal close to home, our town centres have always been there for us.

“Now is the time for us to support them to get back on their feet, by thinking local first. That’s a sentiment I’ve always been pleased to support and help promote, because East Lothian boasts some of the best local shops and businesses anywhere in Scotland.

“But now more than ever our local businesses need their communities to rally round and give them support as the recovery from the pandemic get underway.  If our town centres are to survive this period and thrive again, we must think local like never before.”

The aim of the Scotland Loves Local campaign is to highlight the importance of thinking local first. The campaign organisers are encouraging as many individuals and organisations to get involved in the campaign as possible and help spread the word! There are lots of ways the public can join the fightback:

  1. Think local first yourself
  2. Share and retweet messages from the campaign from @Scotlandstowns on Twitter, Scotland’s Towns Partnership on Facebook
  3. Make sure you remain aware of the Scottish Government’s public health guidelines
  4. Use your social media to promote the campaign graphics and video contained in this folder using #Scotlandloveslocal
  5. Use the campaign’s online assets to create your own images and content that reflects your local area and share it using #Scotlandloveslocal
  6. When you do use your town centre, post on your social media using #Scotlandloveslocal with a photo of you using your local high street
  7. Use your social media platforms to share information about your local businesses and the fantastic products they have on offer
  8. Send a letter to your local paper supporting the campaign and urging them to get behind it too
  9. Partner with the campaign through sponsorship or by discussing specific partnership opportunities
  10. Contact your local Councillor, MSP or MP and encourage them to support the campaign.

Find out more about the campaign at