Global drinks company Diageo has today announced a new international programme to support pubs and bars to welcome customers back and recover following the COVID-19 pandemic.
“Raising the Bar” will be a two-year programme available from July 2020. Through the programme, Diageo will provide $100 million to support the recovery of major hospitality centres, with £4 million allocated to support pubs and bars across Scotland.
Diageo says it has designed the “Raising the Bar” programme following a global survey of bar owners to identify what they need to reopen after lockdown. The fund’s top priorities include hygiene measures, digital support and practical equipment to transform how their outlets will work.
Iain Gray MSP said:
“Diageo is already an important local employer and supporter of tourism through its Glenkinchie Distillery. Now it is offering this welcome support to local pubs and bars to help get back on their feet after the pandemic and lockdown.”
The “Raising the Bar” programme will provide targeted support to help pay for the physical equipment needed for outlets to re-open. In the UK, Diageo will provide initial funding for: ‘hygiene kits’ with high-quality permanent sanitiser dispense units, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help to pubs and bars to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.
From today (24 June 2020), bar owners can register their interest in the “Raising the Bar” programme via www.mydiageo.com. Owners will receive regular updates on best practice training and resources and be able to participate in global surveys to share insights, as they build back their businesses.